Guest reviews matter! How to encourage them?
Online guest reviews have never been so important. An average consumer will want to read 6 to 12 reviews before booking a room. Furthermore, according to TrustYou, 95% of travellers will read reviews before confirming the reservation! Customers trust reviews more than they do official business communication as they assume that reviews are authentic and based on real experience.
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8 Best Practices to Increase Your Hotel’s Off-Season Bookings
Inject your marketing scheme with some creativity and boost your hotel off-season bookings. So it’s a fairly quiet time of the year, but that can often be a good thing. Many holidayers prefer and actively search for bookings around these times to avoid crowds and high prices. You want to make your hotel as attractive as possible - and as out there as possible - to potential bookers, so let’s look at some marketing strategies to increase those off-season bookings.
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8 Essential Hotel Marketing Strategies to Gain More Bookings
There is nothing worse than walking down the hallways of your own hotel and realising that the rooms are not filled up to their potential.
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