The hospitality industry evolves at a lightning pace, and to stand out, you’ve got to be innovative and authentic. So, how do you catch the modern traveler’s eye without getting lost in the crowd? It’s quite simple.
Read moreApart from the disastrous COVID-19 period, hospitality has been one of the most profitable businesses around the world.
Read moreSocial media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
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