As we are approaching summer in the Northern Hemisphere, many properties around the world are preparing for peak season. On the one hand, this means higher revenues, but you will also have to face pressure to maintain top service levels with less time and more stress.
Read moreImagine it's summer. Your hotel is ready for a fantastic season. Your rooms are beautiful, shiny, and eager to welcome new guests. You know that your region is a popular tourist destination, and you expect the bookings to fly in by themselves …. But they don't. It has happened to many managers at some point in their careers – but why does it happen?
Read moreSocial media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
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