Whether the industry will be moving to some kind of normal in 2 months or 12 there is no doubt this pandemic has and will have an impact for years to come. It has made an impact in many areas of hospitality, and most people focus on how guests are treated but social distancing and covid security are just as important behind the scenes, if not more so.
Read moreFor a lot of businesses there is no positive spin on the last year, but change is coming and the hotels that will survive will be, in part, the ones that can take advantage of every little respite we get. Marketing is going to play a critical role in business next year, even more than it normally does.
Read moreHotels are popular holiday accommodations for many people. Even during COVID-19, some hotels have been able to discover viable market niches to stay successful. However, just because there is the potential for a wider demographic reach, that doesn’t mean to say that hoteliers necessarily know how to reach them all.
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