For hotels and the hospitality business, social media marketing using platforms like Facebook stories, Instagram, Twitter, and Snapchat is a moving target that brings both peace and joy. The only constant changes, and it is a full-time job just to catch up! Social media is an effective channel to showcase the best that hotels offer. It provides a comfortable platform for connecting with potential guests.

Facebook stories and feeds have become almost mandatory for the hospitality industry to showcase its talent, and if you ignore them, you'll miss a very important engagement. You must learn how to master hotel promotions using Facebook stories, being well- aware of the recommendations and prohibitions to provide your business with a good foundation.

The Advantage of Facebook Stories

Facebook Story, on average, grasps an adult's attention for 8-12 seconds. This makes this an ideal digital marketing tool to promote and maintain customer loyalty. As a hotel business, you can use Facebook stories to quickly provide your audience with snippets of compelling content about your property, amenities, services, past customer experiences, etc. In addition to attracting attention, short videos can help travelers gain a sense of enthusiasm and commitment to your company's services.

Why You Should Use Facebook Stories for Hotels

Through demographic management, content marketing, and customizable advertising campaigns, the hospitality sector businesses that make good use of Facebook Stories can achieve multiple goals at the same time. It helps you

1. Stay connected with guests.
2. Respond to feedback.
3. Increase brand awareness and drive business goals.
4. Share core values, deliver branded content, and track improvisations.
5. Use engaging CTA to expand your audience reach and drive more business.
6. Promote offers, discounts, packages, features, and exclusive services plus rates to enhance occupancy and sales.
7. Increase customer loyalty by providing value-based content to your online audience.

Creating and Maintaining a Facebook Business Page

This is step number one – to create a Facebook business page. You must:

• Set up a personal Facebook page using your business profile.
• Select a business category, submit relevant information about your property, add videos and photos, and then send an invitation to build your online audience.
• To generate hotel traffic and drive your business, you must add current contact information and locations to improve search results.
• Add professional videos and photos.
• Add a "Hotel Tour" video, panorama, or 360-degree carousel view of your property.
• Use a professional and accessible sound or a voice for your posts.
• Use social media tactics and link your page with platforms like Instagram and other hotel offers to the site.

11 Tips for Using Facebook Stories for Hospitality Business

In an era of digital transformation where Facebook dominates the flow of information, you must use it as an irreplaceable resource for hotels.

1. Set Clear Goals

If you want to do it well, you need to clarify the purpose of creating the fan page. The two main goals of a hotel are usually to build trust in potential guests in the future, ensure security, and get hotel reservations. You also need to stay in touch with ex-guests and patrons. It should be remembered for future needs and/or when someone asks you for a hotel recommendation for your destination. Surprisingly, it's not just about getting the most likes. The biggest challenge is to get engaged.

2. Start With a Plan

The story should fit into your existing social media channel plan. Campaign ideas and give your viewers a grand experience plus a wide range of information in a very short amount of time.

You can also stitch multiple slides together to tell a cohesive story. This is a unique storytelling opportunity. Other features distinguish the story from standard grid images and videos. You can use stickers and GIFs or still text images, so you are creative! Hashtags can be placed directly above the image to allow people to view the topic of your story. Add CTAs and clickable links to keep users on your platform.

3. Improve Visibility on Google

If you fill in all the description fields on your hotel's Facebook page properly, you may be ranked high in Google search results. Think about all the appropriate and relevant keywords to your destination and take the time to place them effectively. Check out other category fields such as email, websites, addresses, etc.

4. Integrate the Locations Pages

The Locations page is generated when a user tags themselves or visits a new location that isn't already on Facebook. If you haven't created the Location page, it may have been created by a previous guest. After logging in to Facebook, search for the hotel name in the Location section to see the results.

5. Use Templates

The easiest way to meet Facebook story dimensions is to rely on templates. These templates also give your post a consistent look and feel, which keeps your hospitality brand clean and professional. In this way, you benefit from connecting with your audience, and you can build your brand on every post.

6. Connect With the Viewer

Get engaged! Facebook is the leading social media platform for connecting and sharing with people. So just relax and enjoy and don't always try to promote yourself. Instead, share your emotions, beautiful pictures, and funny stories. Engagement means that people like your post. If they comment on your post and then share it, it's the highest level of engagement.

7. Be Aesthetic

Share superior quality videos and images. This includes attractive images or videos curated using good lighting, bright colors, amazing graphics, good framing, etc. The idea is that posting good content is more important than posting consistently. Posting text or links without an image is devoid of interaction, as people today prefer visual content.

8. Sharing Video Content

You can also post links from YouTube videos, or you can upload the video directly to the hotel's Facebook fan page. This ensures engagement. You can add subtitles, titles, and descriptions and ensure it is SEO optimized. You can share the Facebook stories page on your YouTube page or Instagram to get maximum leads and followers.

9. Allow Spontaneity

Excessive regulation can reduce spontaneity. This is unfortunate as spontaneous content can be part of the most compelling content. The integrity and unexpectedness of spontaneously captured content attract people and allow online viewers access to the hotel. Unexpected things can surprise users and even increase their engagement. To achieve spontaneity and appearance, you must:

• Involve colleagues and showcase their creativity.
• Look at what stories your online community is working on and try to come up with similar works.
• Publish regularly - Try to post at least once a week and at least twice a day.
• Find a better posting time.

10. Emphasize the Best Story

Curate your biggest hits with story highlights and focus on topics that resonate with the audience. Brands with multiple properties can be categorized by city. For resorts, these depend on the season, event type, amenities, or guest personality. For independent people, highlight the most lucrative spots in your destination and act as a guide for your guests. Global hotel brands organize highlights by series so that users can explore similarly grouped stories.

11. Improve the Visibility of Your Posts

When posting, you can tag Facebook fan pages from other organizations. If the tag is relevant, then you can share the post on your page to increase its visibility. You can also specify keywords using "#." You can also join a Facebook group and share your posts there. Again, stay relevant and don't send spam. Create attractive profiles that attract attention and make viewers want to see more

Other Powerful Facebook Marketing Features

Facebook is an incredibly user-friendly platform that provides a lot of information and tutorials on all the content features it contains. Creating a complete, content-rich profile gives your business a professional look and allows visitors to spend more time exploring your site. You can create:

• Posts
• Promotions
• Events
• Reviews

Use Free Facebook ads and:

• Post fresh content regularly
• Tag people, businesses, and events near you
• Look up and include hashtags for trends
• Encourage sharing of content
• Promote offers, giveaways, and contests

Use Paid Facebook advertising options and:

• Create and customize attractive targeted ads. (Tip: You can use the help of an online ad maker)
• Specify when and where to run your ad campaign
• Manage your ad schedule
• You can edit the ad at any time
• Stay in control of your advertising budget
• Track the performance of your campaign
• Choose from a wide range of demographic targeting criteria
• Amplify your ads to increase your audience's reach and follow-up
• Run ad campaigns on the entire social media network

Conclusion

Hotel Facebook marketing has grown to new heights, and the hospitality industry is empowered to demonstrate its ability to reach a large global audience. Simply put, if your hotel business doesn't take advantage of Facebook Stories marketing, you may be missing out on many revenue opportunities. The above tips will help you delve into why Facebook stories advertising and marketing are important and how you can create successful marketing content.

Author: Oscar Martin